Search Engine Marketing / Optimization
How can I be successful in a market segment that seems to be flooded?
Like many of my design and marketing peers my SEO/SEM inception began when I started a retail website. That first foray has long since gone the way of the Dodo, but I remember it fondly - as my resulting interest and education has kept me in cat food for the last 7 years. If you’re like the thousands, if not millions, of entrepreneurs getting your first website off the ground you’ll need to know what the gurus know. The good news for the cynics out there is that they don’t know much more than you. In fact everything you need to know to get top rankings is right here. We've given you a handful of strategic and tactical ideas which all work. If you really want to sink your teeth into SEO and get your rankings onto the first page of the big three search engines then consider downloading the ebook we wrote.
Start learning how to use Search Engine Marketing to your advantage
Prefer to download the entire book now?
Download all 4 Chapters Free
Get Updates on New Guides & Free Content:
3 Search Marketing Myths
Myth 1: Always write a technical spec
Technical specs are relevant and necessary when you have a huge project with lots of teams involved. In today's design and teams are much smaller and agile. Writing a spec before sketching out the work-flow is very often a waste of everyone's time.
More...
Myth 2: Technical Specs have to be long and complex to be worthwhile
This is one of those quantity vs. quality issues that designers face all the time. A 100 page document is not better than a 20 page document. Additionally, a document that contains only sketches and wireframes is not less important that the document with spreadsheets and heatmaps.
More...
Myth 3: Requirements need to be gathered by a project manager.
Disenfranchising the very people that will be working on the design project by excluding them from the early requirements gathering process is insane. Systems work best when the people that are using them are involved in building them to.
More...