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3 Search Marketing Myths
Myth 1: Always write a technical spec
Technical specs are relevant and necessary when you have a huge project with lots of teams involved. In today's design and teams are much smaller and agile. Writing a spec before sketching out the work-flow is very often a waste of everyone's time.
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Myth 2: Technical Specs have to be long and complex to be worthwhile
This is one of those quantity vs. quality issues that designers face all the time. A 100 page document is not better than a 20 page document. Additionally, a document that contains only sketches and wireframes is not less important that the document with spreadsheets and heatmaps.
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Myth 3: Requirements need to be gathered by a project manager.
Disenfranchising the very people that will be working on the design project by excluding them from the early requirements gathering process is insane. Systems work best when the people that are using them are involved in building them to.
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