The Lens
We all know the truth. Designers would rather be designing than selling.
If you run a design business you spend a healthy proportion of your time thinking about where your next customer will come from. If you are a sales person at a design firm you work hard to fill your 
pipeline or stuff the sales funnel with prospects. Given the time you invest in building a sales pipeline you might be surprised that almost everything you have learnt about design sales is wrong.
What Is The Lens?
We have discovered a process and strategy that will work for almost any sales person or business owner to create an endless stream of new business. The catch is that the strategy requires patience as well as the ability to continually tweak the tactics to improve the overall process. We call this strategy The Lens.
Start learning how you can use The Lens to grow your business.
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3 Myths of Selling
Myth 1: The economy is in a slump
Other versions of this are, “our industry is going through a slump”, or “the macro economics of our space have affected performance.” We hear these excuses all the time but there is little truth beneath them.
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Myth 2: cold calling works
The quantity vs. quality is the most damaging and ubiquitous argument in sales conversations. For generations we have been led to believe that the input is directly proportional to the output.
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Myth 3: We need better sales management
Related to excuses about quantity is the excuse about sales tools. Sales managers love to blame the tools and tactics they use. Regardless of the technology available there is no tool that can improve sales.
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