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3 Myths of Selling
Myth 1: The economy is in a slump
Other versions of this are, “our industry is going through a slump”, or “the macro economics of our space have affected performance.” We hear these excuses all the time but there is little truth beneath them.
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Myth 2: cold calling works
The quantity vs. quality is the most damaging and ubiquitous argument in sales conversations. For generations we have been led to believe that the input is directly proportional to the output.
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Myth 3: We need better sales management
Related to excuses about quantity is the excuse about sales tools. Sales managers love to blame the tools and tactics they use. Regardless of the technology available there is no tool that can improve sales.
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