Featured Guide: The Lens
We all know the truth. Designers would rather be designing than selling.
If you run a design business you spend a healthy proportion of your time thinking about where your next customer will come from. If you are a sales person at a design firm you work hard to fill your 
pipeline or stuff the sales funnel with prospects. Given the time you invest in building a sales pipeline you might be surprised that almost everything you have learnt about design sales is wrong.
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3 Myths of Selling
Myth 1: The economy is in a slump
Myth One: The economy is in a slump
Other versions of this are, "our industry is going through a slump", or "the macro economics of our space have affected performance". We hear these excuses all the time but there is little truth beneath them. Why is it that Warren Buffett can consistently make money investing in companies across diverse industries even during a depression? Simple, he invests in people, not sectors or trends. Smart managers consistently return results and even capitalize on competitors.
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